Vertilight is a project that reimagines how the agricultural industry would look like in the future in 2050.
Imagine years from now... where the agriculture is gone and the world turns into a huge mass of concrete buildings. The idea of our brand is to promote hydroponic farming on the inside of the building in a way where it saves space and provides access to goods within each building. Moreover, the farming itself uses LED light instead of the natural light which promotes the growth process of the plants.
Vertilight started in egypt and later on expanded to Spain and Morocco...
To complete the entire brand, and based on thorough research, we came up with touchpoint to promote further the brand based on each city. For instance, we did oils for Morocco, baskets for Egypt and wine for Spain.
Moreover some of the touchpoint where created as we imagined the future be like
This is a foldable fact sheet that contains all of our main brand elements.
With Vertilight established as a brand, we also created a mobile phone app that its purpose is to track down your food intake and your needs, as well as your farm goods in your own fridge, where it can self order items that you regularly buy and it travels from the farm into and pneumatic tube and straight into your fridge.
Moreover, we also reimagined the buildings that will be powered by Vertilight, how it would look like, how our system would work on an isometric grid map and based on that, created signage system design within the building that matches our identity
We also designed two sets of pictograms that are inspired by the brand's chosen font "Sporting Grotesque" to be used in the way finding signages, the brand's application or the products packaging.
More about the way finding signages...
Images of the real life final exhibition
Disclaimer: This entire project was worked on in groups of three people for an entire semester.
